UK Mother’s Day spending to reach £2.4bn, according to GlobalData

Strategic marketing, along with tailored product offerings, will be key to capitalising on this trend ahead of the event on the 30 March 2025, says data and analytics company GlobalData.

GlobalData Retail Mother’s Day Intentions Report 2025 reveals that the proportion of UK consumers planning to purchase at least one item for Mother’s Day 2025 has risen to 56.4%, a 2.9ppt increase on 2024.

Furthermore, consumers plan to spend £17.43 more on their mums than last year, resulting in an average spend of £125.30.

According to GlobalData, grocers will benefit from decreased interest in takeaways and dining out this year. 17.5% of Mother’s Day shoppers plan to have a special meal at home with mum, a 3.1ppt increase on 2024.

Dine-in options are crucial, given that Mother’s Day shoppers intend to spend £52.32 on average on food & drink for the event. There will be plenty of room in consumers’ budgets to trade up to premium ranges.

Simpson-Gould added: “The UK consumers are prioritising quality time at home with their mums this Mother’s Day, focusing on special meals, presenting a lucrative opportunity for grocers.

“Upselling opportunities include luxury wines, champagnes, confectionery, and premium meats, and grocers must focus on catering to these preferences to maximise sales potential.”