The most popular Mother’s Day gifts in London for 2025

Mother’s Day is a cherished occasion in London, providing an opportunity to show appreciation for the maternal figures in our lives. Each year, millions of people search for the perfect gift to express their love and gratitude. Traditional presents such as flowers and chocolates continue to be popular, but recent trends indicate a shift towards more unique, personalised, and experience-based gifts. So, what are Londoners planning to give their mothers in 2025? Let’s take a closer look at the latest trends and insights.

Traditional Gifts Still Going Strong

Flowers remain the most popular Mother’s Day gift in the UK, and London is no exception. A 2023 survey found that around 60% of Britons planned to purchase flowers for Mother’s Day, with roses, lilies, and tulips being the most favoured choices. Similarly, chocolates continue to be a staple, with 43% of consumers opting for sweet treats as a simple yet heartfelt gift.

Greeting cards also hold a special place in British culture. According to recent data, nearly 80% of people still purchase a card for Mother’s Day, making it one of the most card-giving occasions of the year.

The Rise of Experience-Based Gifts

While traditional gifts remain beloved, experience-based gifts have been gaining popularity over recent years. Many Londoners are now choosing to create lasting memories through shared activities rather than just physical presents. A report from 2024 revealed that 46% of consumers preferred gifting experiences over material items. This trend is expected to continue in 2025, with spa days, afternoon tea experiences, theatre tickets, and dining out among the top choices.

Afternoon tea at luxury hotels such as The Ritz or Claridge’s has become a favourite way to celebrate Mother’s Day. Theatre tickets for West End shows are also highly sought after, with musicals and plays offering a special way to spend quality time with loved ones.

Personalised and Sentimental Gifts

Personalisation is another major trend for 2025, with many Londoners opting for gifts that hold sentimental value. Engraved jewellery, custom photo albums, and bespoke artwork are some of the most popular choices. Companies offering personalised gifts, such as Not On The High Street and Etsy, have reported a growing demand for unique and meaningful presents.

Subscription boxes and letterbox gifts have also seen an increase in popularity, offering a way to provide a gift that keeps on giving. Whether it’s a monthly delivery of luxury teas, skincare products, or books, subscription services add a touch of personalisation that extends beyond a single day of celebration.

Wellness and Sustainable Gifts

As awareness of self-care and sustainability grows, many people in London are choosing gifts that align with these values. Wellness-related gifts such as aromatherapy sets, organic skincare products, and yoga memberships are all trending in 2025. Similarly, sustainable gifting options, including ethically sourced flowers, eco-friendly hampers, and reusable beauty products, have gained traction among environmentally conscious consumers.

What is the Favourite Gift for 2025?

While flowers and chocolates continue to be popular, personalised experience gifts are expected to be the standout trend for Mother’s Day in 2025. A combination of sentimental value and shared memories makes experiences such as spa days, afternoon tea, and theatre outings the ideal choice for many Londoners looking to celebrate the occasion in a meaningful way.

With evolving preferences, Mother’s Day gifts in London are moving towards a more personalised and experience-driven approach. Whether opting for a classic bouquet, a heartfelt personalised item, or a memorable outing, the most important aspect of any gift remains the thought and love behind it.