Aldi giving away vouchers to help new parents in Oxfordshire

The supermarket has launched a fund to help parents with the financial impact of having a child, which nearly two-thirds say was bigger than expected.

The Mamia New Parent Fund will give away £100 Aldi vouchers to parents every week for a year.

Research among new parents found half describe having a child as overwhelming, with nearly the same proportion saying their stress levels increased due to the added financial pressure.

Aldi will give away a £100 voucher to someone each week (Image: Aldi) The most surprising expenses for new parents were the recurring purchases of nappies and baby food, with total monthly expenses increasing by £225 on average.

Julie Ashfield, chief commercial officer at Aldi UK, said: “No parent ever forgets the joy of welcoming a new child, but it often also brings unexpected financial challenges.

“Even after the big-ticket purchases before the baby arrives, there are suddenly lots of new items to add to your weekly grocery list for the first time.

Aldi has launched the Mamia New Parent Fund (Image: Aldi) “As the UK’s cheapest supermarket, we’re committed to doing whatever we can to support parents in making their money go further, including through our award-winning Mamia brand.

“Our Mamia New Parent Fund is just another way that we’re supporting parents in Oxfordshire to help them better enjoy every moment with their new arrival.”

New parents who want to apply for Aldi’s Mamia New Parent Fund can email mamiaparentfund@aldi.co.uk with a receipt showing their latest Mamia nappy purchase.